Role & responsibilities

Digital Marketing Strategy
- Develop and execute India's complete digital marketing strategy
- Drive qualified B2B lead generation across multiple channels
- Increase website traffic, organic rankings, and conversion rates
- Manage annual digital marketing budgets and allocate resources effectively
- Develop quarterly and yearly marketing roadmaps aligned with business goals

Performance Marketing
- Manage and optimize Google Search Ads, Performance Max, Display, Shopping, and YouTube campaigns.
- Execute LinkedIn Advertising, Meta Advertising, and Remarketing Campaigns.
- Track KPIs: Cost per Lead, Conversion Rate, ROAS, Pipeline generated, and Marketing Qualified Leads.
- Conduct A/B testing and continuous optimization for improved campaign performance.

Answer Engine Optimization (AEO) )
- Lead the complete Answer Engine Optimization (AEO) strategy to improve brand visibility across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
- Conduct entity-based keyword research, user intent analysis,



competitor benchmarking, and content gap analysis to optimize for conversational and AI-generated search results.
- Develop and execute AEO-focused content strategies, including question-answer content, topic clusters, pillar pages, and conversational content designed for answer engines.

Website Management
- Manage and optimize company websites for landing pages, UX, and conversion optimization .
- Optimize website speed, forms, CTAs, and improve overall user experience.
- Manage blog content, product pages, and CMS management (Umbraco preferred).

Content Marketing
- Plan and oversee development of blogs, case studies, white papers, and technical articles.
- Create product pages, customer success stories, and sales enablement content.
- Develop email campaigns, brochures, and landing pages.

Analytics & Reporting
- Monitor performance using Google Analytics 4, Search Console, and Google Tag Manager.

📌 Digital Marketing Manager (Bengaluru)
🏢 KEE Safety Systems And Services India
📍 Bengaluru