Senior E-Commerce Specialist (North America)

Job Type: Full-Time
Experience: 10–12+ Years
Location: Panchkula
Shift- Fixed Night Shift (5:30pm to 2:30am)

About the Role

We are looking for a highly experienced Senior E-commerce Specialist with a proven track record of driving revenue through digital marketing and e-commerce for the United States and Canadian markets.

This is a hands-on role focused on planning, executing, optimizing, and scaling digital marketing initiatives that generate measurable business growth. The ideal candidate is analytical, data-driven, and passionate about delivering revenue through performance marketing and e-commerce.

Key Responsibilities
- Develop and execute revenue-focused digital marketing strategies for the U.S. and Canadian markets.
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Google Shopping, Amazon Ads, Performance Max, Meta Ads, LinkedIn Ads, Microsoft Ads, and YouTube.
- Manage product feeds and Google Merchant Center to maximize Shopping campaign performance.




- Drive customer acquisition while improving ROAS, conversion rates, and customer lifetime value.
- Optimize e-commerce performance through landing page improvements, A/B testing, and conversion rate optimization (CRO).
- Develop and execute B2B demand generation campaigns to generate qualified leads and support sales growth.
- Monitor campaign performance using GA4, Google Tag Manager, Looker Studio, and other analytics tools, providing actionable recommendations based on data.
- Stay current with industry trends, platform updates, and emerging digital marketing technologies.
- Leverage AI tools such as ChatGPT, Claude, Gemini, and other AI-powered platforms to improve campaign planning, content creation, reporting, research, and workflow efficiency.
- Collaborate with design, content, product, and sales teams to execute integrated marketing campaigns.
- Recommend recent growth opportunities, marketing channels, and optimization strategies

📌 Senior E-Commerce Specialist (Panchkula)
🏢 Champion Products
📍 Panchkula