Senior Manager - SEO & Organic Growth

About the Role: The Senior Manager will act as the primary strategist for Frankfinn's organic growth engine. You will own the roadmap for driving traffic, designing content architecture, and converting visitors into student leads. You will serve as the Strategic Owner of our Local SEO performance across 70+ centres and defend our market leadership against both direct competitors and education aggregators, ensuring we dominate local search not just for Aviation, but for Hospitality, Travel, and Customer Service keywords as well.

Location: Frankfinn Aviation Head Office, Sector 18, Gurugram, Haryana, India

Mandatory Skills Study Abroad Programs, SEO, Google Analytics

Roles & Responsibilities

1. SEO Strategy & Full-Funnel Growth: Full-Funnel Strategy & Topical Authority: Target Broad/Informational keywords (e.g., "Best career options after 12th") for top-of-funnel traffic, while dominating Transactional keywords (e.g., "Air hostess admission") for high-intent conversion. Implement strict Pillar & Cluster (Hub & Spoke) strategy,



utilizing keyword clustering and search intent mapping, to build undisputed Topical Authority in the Aviation & Hospitality niche.
2. Market Leadership & Expansion: Secure top organic rankings for all high-volume aviation keywords, while aggressively analyzing and competing to capture market share in Hospitality, Travel, and Customer Service keywords.
3. Aggregator & Brand SERP Monopoly: Execute a dual strategy for aggregators (e.g., Shiksha, Sulekha) and brand assets. (1) Lead Gen: Optimize Frankfinn's profiles inside these portals to maximize student inquiries. (2) SERP Control: Technically optimize these high-authority assets (plus LinkedIn, Glassdoor, YouTube) to dominate the first page of Google for brand queries, ensuring Frankfinn controls the visual real estate of the SERP.
4. YouTube & Video SEO: Collaborate with the content team to drive the Video Search strategy. Unlike social feed optimizati

📌 Senior Manager ? SEO (Gurugram)
🏢 frankfinn
📍 Gurugram