Location: Indiranagar, Bangalore
Industry: Healthcare / Hospital
Experience: 13 Years
Employment Type: Full time
Job Overview
We are looking for a creative and performance-driven Digital Marketing Executive to join our hospital marketing team. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, content creation, and lead generation, with a strong focus on increasing patient walk-ins and improving our online presence.
Key Responsibilities
- Generate 10 new patient walk-ins daily through digital marketing strategies.
- Improve the hospital website's ranking to Page 1 of Google for targeted keywords.
- Plan, create, and publish 5 social media posters and 5 short videos (Reels) every day.
- Manage and optimize Google Ads (SEM) and Meta Ads campaigns.
- Implement effective SEO (On-page & Off-page) strategies.
- Work on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) to improve AI and search visibility.
- Write engaging and SEO-friendly content for the website, blogs, social media, and ad campaigns.
- Manage Google Business Profile (GMB) and improve local search rankings.
- Monitor website traffic, keyword rankings, and campaign performance using Google Analytics and Search Console.
- Stay updated with the latest digital marketing trends and AI-powered marketing techniques.
Required Skills
- 13 years of experience in Digital Marketing.
- Strong knowledge of SEO, SEM, GEO, and AEO.
- Experience with Google Ads and Meta Ads.
- Social Media Marketing (Instagram, Facebook, YouTube, LinkedIn).
- Content Writing and Copywriting.
- Basic Graphic Design (Canva, Photoshop, or similar tools).
- Video Editing (CapCut, Premiere Pro, or similar software).
- Google Analytics & Google Search Console.
- Excellent communication and creative thinking skills.
Preferred Qualifications
- Experience in Healthcare/Hospital Marketing is an added advantage.
- Ability to work independently and achieve daily marketing targets.
- St