As a MarTech senior engineer, you will perform the MarTech related activities that involves multiple touch points across the website/mobile app flight booking, modification, check-in, inflight experience, up sell and cross sell experiences. You will play an impactful role in all kinds of marketing promotional campaigns and personalizing customer communications.
RESPONSIBILITIES
- Perform and execute the MarTech related activities that results in better customer experience across the Air India’s customers touch points.
- Collaborate with MarTech implementation team, Growth and Performance Marketing team, Solution architect team and other Product stake holders to provide support on all Marketing campaign deliverables.
- Delegate, Manage and Lead the MarTech team to enable use cases that elevate Loyalty lifecycle and customer experiences.
- Work with Marketing automation and analytics tool to enhance the digital marketing campaign optimization process.
- Leverage Adobe campaign,
Adobe Target, and Adobe Analytics platforms to improve customer experiences around loyalty programs
- Leverage the marketing campaigns performances by using various tools and technology platforms.
- Apply MarTech tools in every customer journey to enhance the travel experience.
- Define practices that persist and provide long term values from marketing campaigns and customer engagements.
- Leverage In-Flight Entertainment experience by using Marketing Technology tools.
- Personalize customer experience and communications with the help of Marketing Technology tools and platforms.
REQUIRED
- 2+ years of experience in AEP, AJO, CJA, Adobe Analytics, Airline or Travel industry experiences are advantages.
- 3+ years of experience in Marketing automating tools, Digital marketing, or social media platform experiences. Adobe Marketing platforms, Google Marketing platforms, Hubspot, Mailchimp or any othe
📌 Senior Engineer (Gurugram)
🏢 Air India
📍 Gurugram
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