Your Roles
We are looking for a Digital Marketing Practice Lead (E1) with 15-20 years of experience to define and scale a high-impact digital marketing practice. You will drive strategy, growth, AI-led innovation, and enterprise transformation across Marketing, Customer Experience, and MarTech ecosystems.

Your Profile
• Own practice strategy, P&L;, and growth roadmap, driving revenue, margins, and market positioning
• Lead digital marketing transformation initiatives across customer experience, CDP, and omnichannel engagement
• Act as a trusted advisor to C-suite stakeholders, translating business vision into AI-driven marketing solutions
• Drive adoption of Generative AI and Agentic AI for personalization, automation, and decisioning at scale
• Define GTM strategy, offerings,



and thought leadership, enhancing market recognition
• Build and scale capabilities, CoEs, and talent pipelines across consulting, architecture, and delivery
• Provide leadership across MarTech ecosystems (SFMC, Adobe, Analytics, CDP, etc.) and enterprise architectures
• Lead strategic deals, pre-sales, and client engagements with strong consultative selling skills
• Ensure data privacy, AI governance, and compliance standards
• Solid expertise in customer journeys, personalization, campaign management, and data-driven marketing

📌 SFMC Architect (Bengaluru)
🏢 Capgemini
📍 Bengaluru