Role & responsibilities

1. Brand Building & Content:
- Define the brand's voice, tone, and visual storytelling from the ground up.
- Write product descriptions, brand narratives, website/landing page copy, and ad content.
- Plan the content calendar and manage the brand's presence across Instagram, Pinterest, and WhatsApp (including reels, shoots, and creator collaborations).
- Plan and execute product launch campaigns, photoshoots, and creative assets.

2. Digital Marketing & Campaigns:
- Own the go-to-market and launch strategy.
- Plan and run performance campaigns (Meta Ads, Google Ads) to drive customer acquisition, alongside SEO, email/WhatsApp flows, etc.
- Build referral, loyalty, and lifecycle marketing programs.
- Collaborate with influencers, creators, and strategic partners to expand brand reach.

3. Sales and Growth:
- Own the sales funnel end-to-end, from first click to first purchase and repeat orders.
- Build relationships with early customers and gifting/corporate accounts.




- Design launch offers, bundles, and pricing strategy to drive early traction.
- Track key metrics (traffic, conversion, CAC, CLV, engagement, revenue growth) and report regularly.

Preferred candidate profile
- Experience: 3 to 6 years in marketing and/or sales, ideally in D2C, e-commerce, jewelry, fashion, gifting, or lifestyle brands.
- Domain Knowledge: Deep understanding or prior experience with jewelry or premium lifestyle brand aesthetics and customer buying behavior.
- Location & On-the-ground Research: Candidates currently based in Jaipur or Surat are highly preferred, as this role requires local market research, vendor scouting, and occasional local coordination/travel.
- Skillset: Proven track record of running paid social/Google Ads with measurable sales impact, and excellent storytelling/copywriting abilities.

📌 Marketing & Sales ManagerC Lifestyle Brand) (Lucknow)
🏢 Compendious Med Works
📍 Lucknow