Key Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, Remarketing)
- Conduct keyword research, competitor analysis, and audience targeting
- Generate quality leads and improve conversion rates
- Work on landing page recommendations and conversion tracking
- Set up and manage Google Analytics, Google Tag Manager, and conversion events
- Perform A/B testing for ad copies, creatives, and landing pages
- Stay updated with latest Google Ads trends and algorithm updates
- Coordinate with design and content teams for campaign creatives
Required Skills
- Hands-on experience with Google Ads
- Strong understanding of PPC, SEM, keyword strategy, and bidding models
- Knowledge of Google Analytics, Google Tag Manager, and Search Console
- Understanding of conversion tracking and remarketing
- Valuable analytical and reporting skills
- Basic understanding of Meta Ads/Facebook Ads is a plus
- Excellent communication and problem-solving skills
Eligibility Criteria
- 1–2 years of experience in PPC / Google Ads management
- Bachelor’s degree in Marketing, Business, IT, or related field
Preferred Candidate Profile
- Experience handling lead generation campaigns
- Ability to manage multiple campaigns simultaneously
- Data-driven mindset with attention to detail
- Immediate joiners preferred