As a
Brand & Performance Marketer at INDmoney
, you will be responsible for driving
customer acquisition and revenue growth through data-driven digital marketing campaigns
. With
2–3 years of hands-on experience in performance marketing
, you will manage and optimize large-scale campaigns, derive actionable insights from data, and contribute to growth across key paid channels.

This role offers an chance to work on
high-impact growth initiative
s, experiment rapidly, and take ownership of performance across acquisition channels

Key Responsibilities:

1. Campaign Strategy & Execution

Plan, execute, and optimize Google UAC campaigns to achieve defined KPIs such as ROAS, CAC, CPA, and investor acquisition. Must have hands-on experience managing app acquisition campaigns at scale.

2. Performance Analysis & Reporting

Track and analyze campaign performance using analytics tools such as Mixpanel, Looker, and platform dashboards, generating insights and recommendations for continuous optimization.

3. Creative & Conversion Optimization





Work closely with design and product teams to improve ad creatives, landing experiences, and user journeys to maximize conversion rates.

4. Experimentation & A/B Testing

Design and execute structured A/B tests across creatives, targeting, bidding strategies, and funnels to improve campaign efficiency and engagement.

5. Audience & Market Insights

Conduct keyword research, audience segmentation, and behavioral analysis to refine targeting and improve campaign performance.

6. Ad Copy & Creative Inputs

Write and iterate on ad copies, messaging hooks, and creative concepts aligned with campaign objectives and audience insights.

7. Competitive Intelligence

Monitor the competitive landscape, platform updates, and industry trends to identify opportunities and proactively adjust marketing strategies.

8. Cross-functional Collaboration

Partner with product, tech, analytics, design, and content teams to ensure marketing initiatives al

📌 Brand & Performance Marketer (Gurugram)
🏢 INDmoney
📍 Gurugram