Referral Marketing Executive

Reporting To: Marketing Manager

Role Purpose

To lead and manage the hospital’s Referral Marketing function by maintaining solid engagement with doctors, specialists, and clinics, ensuring a consistent inflow of referred patients, and optimizing the performance of the referral marketing team across multiple catchment areas.

Key Responsibilities

1. Referral Network Development
- Build, strengthen, and maintain relationships with general practitioners, specialists, and clinics in assigned territories.
- Ensure each executive maintains and updates their doctor list (150 per executive), including contact frequency, visit history, and referral trends.
- Design and implement doctor engagement initiatives such as CMEs, hospital visits, and professional meets.
- Establish feedback mechanisms to ensure referring doctors receive acknowledgment and updates on patient outcomes.
- Identify new referral sources and expand hospital reach across potential markets.

2. Business Development & Revenue Growth




- Drive monthly and quarterly referral business targets (OP and IP).
- Track and analyze referral contribution to overall hospital revenue.
- Identify top-performing referrers and design customized retention strategies.
- Recommend strategies to increase conversion ratios and improve referral experience.
- Collaborate with clinical departments to support new service launches or specialty growth through targeted referral campaigns.

3. Coordination & Relationship Management
- Coordinate with internal departments such as Front Office, Operations, and Clinical Services to ensure seamless referred patient handling.
- Liaise with Community Connect and Branding teams for joint outreach and doctor engagement programs.
- Ensure prompt response to referral feedback, patient experience issues, and service escalations.

4. Reporting & Analytics
- Maintain an updated referral database with accurate visit logs, referral volumes, and activity outcomes.
- Genera

📌 Business Development Manager (Chennai)
🏢 Athulya Home Healthcare
📍 Chennai