- Designation - Performance Marketing Executive
- Job Location - Phoenix Mall, Kurla
- Job Type - Full time (Work from Office)
- Work Exp - 2-3 years
- Salary - As per industry standards
- Timing - Mon-Fri (10.30am to 8pm)
Criteria –
Past experience in a performance marketing agency is a must.
Job Description :
This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients.
Specifically :
– Create, manage and optimize paid campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Programmatic, Amazon, Affiliates, and others.
– Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization
– Perform ongoing paid keyword discovery, expansion, and optimization
– Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
– Coordinate with the creative team to get creatives & ad-copy made for ads
– Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.
Technical Skills :
– 4+ years of hands-on performance campaign and media-budget management experience with digital agency
– Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS, etc) across Google, Facebook, YouTube, Bing, Programmatic, Affiliates, and others
– Proven experience in running display campaigns across ad networks
– Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with Marketing Automation Tool like Hubspot/Agile CRM, etc.
– Experience running paid campaigns with lead gen & purchase optimization
– Basic knowledge of Shopify & any kind of Marketing Automation/CRM tool would be plus
Preferred :
– Prior exp
📌 Performance Marketing Exec (Mumbai)
🏢 Sqroot
📍 Mumbai