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Location:
Thrissur, Kerala

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Company:
*Linen Trail – India’s Quiet Luxury Linen Label*

About Linen Trail

Linen Trail is a premium slow fashion brand that has been crafting 100% Pure Linen apparel for over a decade. As India’s largest pure linen collection, we combine quiet luxury, sustainability, and craftsmanship to deliver timeless clothing for discerning customers.

We are a fast-growing direct-to-consumer (D2C) brand with a robust digital-first DNA, building a new vocabulary of “quiet luxury” in Indian fashion — rooted in quality, craftsmanship, and authenticity.

Role Overview

We’re looking for a
Social Media Manager
who lives and breathes content, community, and storytelling — someone who understands how to build desire and belonging for a brand online.

You’ll work directly with the founders to strengthen Linen Trail’s voice across platforms, build a loyal community of linen enthusiasts, and translate our brand values into engaging, measurable digital campaigns.

The ideal candidate blends
creative thinking with analytical clarity




— someone who can turn insights into content and content into growth.

Key Responsibilities
- Develop and execute a
content-driven marketing strategy
across Instagram, YouTube, Pinterest, and emerging channels.
- Oversee
social media planning, campaigns, and influencer collaborations
, ensuring every post and reel reflects Linen Trail’s quiet luxury ethos.
- Build and nurture an engaged
brand community
— from loyal customers to creators and advocates.
- Manage
digital ad campaigns
(Meta, Google) with a strong focus on storytelling and creative testing.
- Track and report on key content metrics — engagement, reach, sentiment, traffic, conversions — to continuously refine strategy.
- Coordinate with the in-house creative and production teams for shoots, styling, and campaign rollouts.
- Develop and manage
email and WhatsApp marketing
flows for retention and storytelling.
- Use insights from analytics and customer feedback to inf

📌 Social Media Manager – Content, Social (Thrissur)
🏢 Linen Trail
📍 Thrissur