What is the work?
- Develop, implement, and continuously optimize enterprise SEO strategies to improve organic visibility, rankings, qualified traffic, and lead generation.
- Conduct comprehensive keyword research, search intent analysis, competitor benchmarking, technical SEO audits, and content gap analysis.
- Develop comprehensive content strategies aligned with customer journey stages and search intent.
- Build topical authority through pillar pages, service clusters, industry-specific resources, whitepapers, case studies, technical blogs, and thought leadership content.
- Partner with subject matter experts to create technically accurate, AI-friendly, and EEAT-compliant content.
- Optimize website architecture, landing pages, service pages, blogs, internal linking, metadata, Core Web Vitals, page speed, crawlability, and indexability.
- Collaborate closely with Development, UX/UI, and Content teams to ensure SEO best practices are incorporated throughout website development and deployment.
- Monitor website health, indexing issues, structured data implementation,



and technical performance using Google Search Console, Google Analytics 4, Screaming Frog, SEMrush, Ahrefs, Moz, and other enterprise SEO tools.
- Build domain authority through ethical digital PR, outreach campaigns, backlink acquisition, citation management, and strategic content partnerships.
- Design and execute Answer Engine Optimization (AEO) strategies to maximize visibility in Google AI Overviews, Featured Snippets, Knowledge Panels, and People Also Ask sections.
- Structure content using FAQs, question-answer formats, comparison tables, checklists, how-to guides, glossary pages, and schema markup to improve answer engine visibility.
- Implement structured data (Schema.org) including FAQ, HowTo, Article, Organization, Product, SoftwareApplication, LocalBusiness, Breadcrumb, and Review schema.
- Create concise, authoritative, citation-worthy content that directly answers user intent and improves

📌 Senior Digital Marketing Manager (Noida)
🏢 SynapseIndia
📍 Noida