The Hospital Telephone Marketing Agent is responsible for generating patient appointments, following up on inquiries, educating patients about hospital services, and building long-term relationships through qualified telephone communication. The goal is to convert inquiries into OPD visits while maintaining high patient satisfaction.
Key Responsibilities
1. Lead Management
- Call patients who have enquired through Meta Ads, Google Ads, website, WhatsApp, or walk-ins.
- Respond to missed calls and online inquiries within 15 minutes.
- Explain hospital services and available specialists.
- Convert leads into confirmed appointments.
2. Appointment Booking
- Schedule OPD appointments.
- Coordinate appointments based on doctor availability.
- Send appointment confirmation via WhatsApp/SMS.
- Remind patients 24 hours before their appointment.
3. Patient Follow-up
- Follow up with patients who missed appointments.
- Check on patients after consultations and encourage follow-up visits.
- Contact patients due for repeat consultations or procedures.
4. Service Promotion
Promote:
- Spine Clinic
- Pain Management Clinic
- Neuro Rehabilitation
- Neurosurgery
- General Medicine
- Pulmonology
- Orthopedics
- Health Check-up Packages
- Physiotherapy
- Varicose Vein Treatment
- Elderly Care Services
5. Lead Documentation
Maintain records of:
- Patient name
- Phone number
- Source of enquiry
- Health concern
- Doctor assigned
- Appointment status
- Follow-up date
- Outcome
6. Customer Relationship
- Address patient queries politely.
- Explain procedures, consultation charges, and directions to the hospital.
- Escalate complex medical questions to doctors or nursing staff.
- Maintain confidentiality of pat