Purpose/Mission of role:

The Category Manager will be responsible for driving the overall strategy, growth, and profitability of assigned

product categories within Esme Consumer. This role involves end-to-end ownership from market analysis and

consumer insights to current product development, brand building, and performance management, ultimately

contributing to Esme’s vision of being the undisputed leader in the mass-market beauty segment.

Roles and Responsibilities:
- Category Strategy & Planning:

o Own the strategy, planning, and execution of a 200 Cr+ category portfolio across Face, Lips, and

Nails, managing 50+ SKUs.

o Drive category growth, profitability, market share, and innovation pipeline in line with annual

business objectives.

o Lead Annual Operating Plan (AOP) creation, forecasting, budgeting, and category growth roadmaps.
- Brand Building & Communication:

o Manage brand equity and ensure consistency in positioning and messaging.
- New Product Development (NPD):

o Identify white spaces and lead the conceptualization, development, and launch of new





products.

o Collaborate with R&D;, packaging, and supply chain for timely product rollouts.
- Market & Consumer Insights:

o Commission and interpret consumer research to guide product and communication

strategies.

o Monitor competition and adapt plans to respond to market dynamics.
- Sales & Trade Collaboration:

o Partner closely with the E-commerce team to drive accelerated category growth and

achieve 2X business scale-up across online channels.Performance Management:

o Track and report key KPIs including category growth, market share, brand health metrics, and

campaign performance.

o Prepare monthly dashboards and present updates to senior leadership.

Stakeholder & Cross-Functional Management

o Lead cross-functional collaboration across Sales, E-commerce, Supply Chain, Finance, R&D;,

Packaging Development, Manufacturing, and Demand Planning teams to deliver category objectives.

o Manage i

📌 Senior Category Brand Manager – Consumer Marketing (Gurugram)
🏢 ESME
📍 Gurugram