Job Summary: The Public Relations Officer (PRO) is responsible for maintaining and enhancing the hospital’s public image, managing patient relations, coordinating communication between patients and hospital departments, and ensuring a high standard of patient satisfaction in accordance with NABH standards and measurable elements.

Key Roles & Responsibilities

1. Patient Relations & Experience

· Act as the primary point of contact for patients and attendants for grievance redressal and service assistance.

· Ensure patient satisfaction through regular interaction and feedback collection.

· Facilitate smooth patient admission, discharge, and inter-departmental coordination.

· Assist international/outstation patients with necessary arrangements and support services.

· Ensure patient rights and responsibilities are communicated effectively (NABH compliance).

2. Grievance Handling & Feedback Management

· Register, document, and resolve patient complaints in a timely manner.

· Maintain grievance registers and ensure closure within defined TAT.





· Conduct patient feedback surveys and submit monthly analysis reports.

· Coordinate with Quality Department for CAPA (Corrective and Preventive Action).

3. Public Relations & Brand Management

· Maintain positive relationships with patients, visitors, and the general public.

· Coordinate hospital promotional activities, awareness programs, and outreach initiatives.

· Support marketing team in hospital branding, campaigns, and events.

· Ensure all communication reflects the hospital’s values, ethics, and quality standards.

4. Communication & Coordination

· Coordinate between clinical and non-clinical departments for patient support.

· Ensure accurate and timely dissemination of hospital information.

· Liaise with media, agencies, and external stakeholders when required (with management approval).

5. Documentation & Reporting

· Maintain records of patient interactions, complaints, and resolutions.

· Prepare daily

📌 Public Relations Officer (Kollam)
🏢 Meditrina Hospital
📍 Kollam