A Group Account Manager is responsible for client delivery for key accounts, with revenue responsibility. As a representative of Nians, the personnel will aid in client servicing, account management, brand communication, digital marketing and leading teams thereby contributing to overall brand management and achieving excellence in its expectations.
Level Experience Trainee Executive 0 2 yrs Sr. Executive Lead 2 5 yrs Manager Sr. Manager 5 8 yrs Head Director 8 13 yrs AVP VP 13+ yrs
ROLES RESPONSIBILITIES:
1. Lead multiple projects/brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.
2. Pilot projection plans (short-term and long-term) with key business/ brand partners to lead and execute.
3. Manage and meet revenue budgeting for all key accounts
4. Heighten advertising revenue through innovative digital advertising and other monetization efforts.
5. Enrich client-agency relationships, effectively engage with clients, and understand their digital media.
6. Lead the programming, management, measurement, monitoring,
and reporting of campaign performance and recommend the foremost option to achieve enhanced and sustainable growth results
7. Drive brainstorming sessions for generating new and innovative growth strategies
8. Develop a deep understanding of the target audience to build customer personas thus identifying how these different cohorts contribute to revenue
9. Spearheaded the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements.
10. Drive creative yet effective content marketing strategies to aid the brand/private labels/new launches.
11. Oversee digital asset creation management (videos, websites, mobile apps and more) as deemed necessary.
12. Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as requir