Company Description
Road Axe is an award-winning electric rickshaw company, recognized as the “Electric Rickshaw Firm of the Year.” The organization is committed to sustainable mobility solutions that support environmental responsibility and long-term ecological balance. Road Axe promotes a lifestyle that values giving back to nature and prioritizes deeper, meaningful values over superficial gains. The company focuses on innovation in green transportation, offering products designed to minimize environmental impact while enhancing everyday living.

Role Description
The Digital Marketing Executive will manage and execute online marketing activities to strengthen Road Axe’s brand presence and support business growth. This full-time, on-site role is based in Bhubaneswar and involves planning and running digital campaigns across channels such as social media, search, and email. Daily responsibilities include creating and optimizing content for various platforms, monitoring campaign performance, analyzing data, and preparing reports on key metrics.



The role also includes collaborating with internal teams to align digital initiatives with product launches and brand goals, managing online communities, and staying current with industry trends and best practices in sustainable and automotive-focused marketing.

Qualifications
- Candidates should possess skills in digital campaign management, social media marketing, and basic SEO/SEM to drive online visibility and engagement.
- Candidates should possess skills in content creation, copywriting, and visual storytelling for digital platforms to effectively communicate brand messages.
- Candidates should possess skills in analytics tools, performance tracking, and reporting to evaluate campaign effectiveness and support data-driven decisions.
- Candidates should possess skills in online community management and customer engagement to build solid relationships with audiences and respond to inquiries professionally.
- Bachelor’s d

📌 Digital Marketing Executive (Bhubaneswar)
🏢 Road Axe
📍 Bhubaneswar