JOB DESCRIPTION

Department: Marketing & Communication

Type: Advertising & Marketing (Digital Marketing)

Reports To: Digital Marketing Manager / US Sales Division

Location: Remote (India Based)

Experience: 2+ years

Education: Bachelors degree in Marketing, Business Administration, Commerce, Communications, or a related field preferred/ Any Graduate

Shift: Night Shift (aligned to US business hours)

Employment Type: Full time

Industry: Advertising & Marketing (Digital Marketing)

Markets Served: Global & United States (US-based clients only)

ABOUT THE ROLE:

We are looking for a performance-driven marketer with hands-on experience in scaling D2C brands through paid advertising. The ideal candidate should understand the full marketing funnel from creatives to conversion optimization and be comfortable managing campaigns across Meta and Google platforms.

KEY RESPONSIBILITIES:
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.




- Manage campaign budgets and ensure maximum ROI, ROAS, lead generation, and customer acquisition.
- Conduct keyword research, audience research, and competitor analysis to improve campaign performance.
- Develop and execute Search, Display, Shopping, Video, Performance Max, and Remarketing campaigns.
- Monitor and optimize CTR, CPC, CPA, CPL, Conversion Rate, ROAS, and Quality Score.
- Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and other tracking tools.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments to improve performance.
- Work closely with the creative, content, SEO, and web development teams to create high-converting campaigns.
- Create and optimize landing pages to improve conversion rates and user experience.
- Analyze campaign data and generate daily, weekly, and monthly performance reports with actionable insights.
- Id

📌 Performance Marketing Manager (Delhi)
🏢 VJ Overseas
📍 Delhi