Job Title: Performance Marketing Executive/PPC Specialist

Location: Pune, Maharashtra

Department: Marketing

Employment Type: Full-time from 3:30pm till 12:30am( Work From Office)

Probation Period: Six Months

Job Summary :

Valasys Media is looking for a performance-driven PPC Specialist to plan, execute, monitor, and optimize paid campaigns across B2B digital channels. The role requires hands-on experience or robust working knowledge of LinkedIn Ads, LinkedIn Conversation Ads, and Programmatic Ads.

The ideal candidate should understand campaign targeting, audience segmentation, budget allocation, lead generation mechanics, and performance reporting. This role is suited for someone who can support demand generation goals by running campaigns that improve reach, engagement, lead quality, and conversion eAiciency.

Key Responsibilities-

Hands-on experience in LinkedIn Ads Campaign Setup is Mandatory

 Plan, launch, and manage paid campaigns across LinkedIn Ads, LinkedIn Conversation Ads, and Programmatic Ads platforms.

 Set up and optimize campaigns for lead generation,



website traAic, awareness, retargeting, and account-based marketing objectives.  Build audience segments based on firmographics, job titles, industries, geographies, company size, and ABM account lists.

 Work closely with content, design, and sales teams to ensure ad creatives, messaging, and landing pages are aligned with campaign goals.

 Monitor daily, weekly, and monthly campaign performance across impressions, clicks, CTR, CPL, conversion rates, lead quality, and return on ad spend.

 Optimize bids, budgets, targeting, placements, frequency, and creatives to improve campaign eAiciency.

 Manage LinkedIn Conversation Ads workflows including audience targeting, message sequence logic, CTA structure, and performance tracking.

 Coordinate and support programmatic campaigns including audience planning, display activation, performance analysis, and remarketing strategies.

 Prepare cam

📌 PPC Specialist (Pune)
🏢 Valasys Media
📍 Pune