- About the Role:- We are looking for a strategic and execution-driven Marketing Specialist
- Content (HubSpot) to lead B2B SaaS content initiatives that support demand generation, pipeline growth, and sales enablement for US healthcare products.
- The ideal candidate will own the content strategy while leveraging HubSpot to drive measurable impact across the buyer journey from awareness to conversion.
- This role offers the opportunity to work with global teams in a quick-paced, growth-oriented environment.

Key Responsibilities:-
- Own and execute the overall content strategy aligned with business and revenue goals.
- Develop blogs, whitepapers, case studies, executive POV articles, and thought leadership content.
- Create persona-based content for US healthcare audiences.
- Manage HubSpot emails, landing pages, CTAs, workflows, and lead nurturing campaigns.
- Support inbound marketing through SEO-driven content and campaign optimization.




- Develop sales enablement assets including sales decks, one-pagers, battle cards, and email templates.
- Collaborate with Sales, SDR, and Marketing teams to accelerate pipeline growth.
- Conduct keyword research, competitor analysis, and content performance tracking.
- Analyze campaign performance using HubSpot, GA4, and CRM reports.

Requirements:-
- 6-9 years of experience in B2B SaaS or Healthcare Content Marketing.
- Strong hands-on experience with HubSpot (Content, Email, Workflows, and Analytics).
- Experience creating content for US healthcare providers or enterprise audiences.
- Strong SEO knowledge and analytical mindset.
- Excellent writing, editing, and storytelling skills.
- Ability to translate complex technical concepts into compelling business content.

📌 Marketing Specialist (Pune)
🏢 Iospl Technology Services
📍 Pune