Role: Associate - Digital Marketing and Communications, Remote

Experience: 3 to 6 years

Salary: upto 10 LPA

Role Overview

The Associate, Marketing Communications will be the primary driver of our social media presence, content strategy, and digital storytelling. The role sits within the MarCom team and works at the intersection of communications, design, and data creating compelling, evidence-led content that amplifies our voice on cash-based welfare, translates complex research into accessible narratives, and grows a meaningful audience across platforms. The ideal candidate combines creative instinct with analytical rigor: someone who can conceptualize a compelling Instagram reel and then measure what worked, design a robust LinkedIn carousel and then optimize based on engagement data, and produce short-form video content that makes welfare research genuinely watchable.

Key Responsibilities:

Social Media Management
- Channel Ownership: Own and manage the organizations presence across LinkedIn, Instagram, X, and YouTube,



maintaining a consistent brand voice and strategic content cadence across all platforms.
- Content Planning: Develop and execute monthly and quarterly social media content calendars aligned with programmatic priorities, publications, campaigns, research releases, and key observance days.
- Format Innovation: Conceptualize platform-native content formats (carousels, reels, infographics, short videos, threads) tailored to each platform audience and algorithm.
- Community Management: Publish, schedule, and manage content across channels; monitor comments, messages, and community interactions and escalate where required.
- Cross-Functional Alignment: Coordinate with the MarCom lead and programme teams for timely content inputs, approvals, and cross-functional alignment.

Video Production and Editing
- Short-Form Video: Conceptualize, shoot (where required), and edit short-form video content for social media, including explainers, community impact

📌 Associate - Digital Marketing and Communications (Mumbai)
🏢 Ground Zero
📍 Mumbai