We re looking for a agile Social Media Manager with experience in social media strategy, community engagement, and content creation, particularly in the non-profit, animal welfare, or pet care sectors. As a key member of our marketing team, you will be responsible for creating and executing social media campaigns to raise awareness, drive donations, recruit volunteers, and create impactful narratives around the stories of rescued dogs. You will be instrumental in amplifying our shelter s mission and amplifying our brand voice online.

Responsibilities:

Social Media Strategy Development
- Develop and implement social media strategies to promote the shelter s mission, events, and adoptable dogs across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube etc.
- Tailor messaging to resonate with the Indian audience, focusing on issues like stray dog welfare, adoption drives, and animal rescue stories.
- Identify and segment target audiences (donors, volunteers, adopters) and develop campaigns that drive engagement, awareness, and conversions (donations/adoptions).




- Monitor social media trends, analytics, and algorithm changes to optimize campaigns and adjust strategies for maximum reach and impact.
- Utilize consumer behavior psychology to design content that creates an emotional connection with followers, driving both online engagement and offline support.

Content Creation Visual Storytelling
- Create compelling content (graphics, images, videos, blog posts, and reels) to showcase shelter dogs journeys, adoption success stories, and community events.
- Oversee the production of high-quality photo and video content, focusing on emotional storytelling that connects with potential adopters and donors.
- Collaborate with volunteers, partners, and the shelter team to source user-generated content and behind-the-scenes stories.
- Use Adobe Creative Suite, Canva, or similar tools to create visually engaging content that aligns with our shelter s branding and

📌 Social Media Manager (Bengaluru)
🏢 Sarvoham Animal Foundation
📍 Bengaluru