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Location:
Kolkata (On-site)

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Experience:
3–5 Years

Job Overview
We are looking for a
Business Manager
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Paid Media
with
3–5 years of experience
to lead the strategic planning, execution, and optimization of paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing client relationships, leading a team, driving campaign performance, and delivering measurable business outcomes.

This role requires a strong understanding of digital advertising platforms, excellent analytical skills, and the ability to mentor team members while ensuring high levels of client satisfaction.

Key Responsibilities
Strategic Leadership
- Develop and implement paid media strategies aligned with business objectives and client goals.
- Drive innovation and continuous improvement across paid media initiatives.

Client Relationship Management
- Act as the primary point of contact for key clients.
- Understand client objectives and deliver strategic paid media solutions.




- Build and maintain solid client relationships through proactive communication and consultation.

Team Management
- Lead, mentor, and manage a team of Paid Media Analysts.
- Provide guidance on campaign strategy, optimization, and professional development.
- Foster a collaborative and high-performing team culture.

Campaign Planning & Execution
- Oversee the planning, execution, and optimization of paid media campaigns across multiple platforms.
- Ensure campaigns align with client objectives and deliver against performance KPIs.
- Stay updated with industry trends and platform updates to improve campaign effectiveness.

Budget Management
- Manage advertising budgets efficiently to maximize ROI.
- Monitor spend and provide budget recommendations based on campaign performance.
- Prepare budget utilization and performance reports for stakeholders.

Data Analysis & Insights
- Analyze campaign performance using analytics tools and identify optimization opportunities.
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📌 Business Manager (Kolkata Metropolitan Area)
🏢 Puretech Digital - A Genesis
📍 Kolkata Metropolitan Area