Company Description Electronica Finance Limited (EFL) is a leading Non-Banking Finance Company (NBFC) with over 150 branches across India and more than 35 years of industry presence. Established in 1990, EFL was among the first NBFCs to offer machinery purchase loans and has since expanded into business loans, working capital loans, rooftop solar loans, and loan against property. The organization emphasizes robust ethics, mutual respect, and a healthy work culture aligned with global finance standards. EFL maintains a robust and dignified portfolio, with around 40% of new disbursements coming from existing clients. Its tailored finance solutions have supported over 75,000 customers nationwide.
Role Description This is a full-time, in office Search Engine Optimization role based in the Pune Division. The SEO Specialist will be responsible for planning and executing SEO strategies to improve organic search visibility and drive qualified traffic to EFL’s digital properties. Day-to-day activities include conducting keyword research, performing SEO audits, optimizing on-page elements,
and monitoring web analytics to measure performance. The role also involves managing link-building initiatives, collaborating with content and marketing teams, and staying current with search engine algorithm updates and industry best practices. The individual will work closely with cross-functional stakeholders to ensure that SEO efforts align with business objectives and brand guidelines.
Key Responsibilities
1. Advanced SEO Strategy & Organic Growth Leadership (End-to-End Ownership)
- Lead end-to-end SEO strategy from conceptualization to implementation, execution, and continuous optimization.
- Develop and execute comprehensive on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
- Conduct in-depth keyword research, competitor benchmarking, content gap analysis, and SERP strategy planning.
- Manage technical SEO elements including site architectu