- Develop and execute digital customer acquisition strategies across paid media, SEO, social media, affiliate marketing, email campaigns, and performance marketing channels.
- Manage acquisition budgets, optimize campaign performance, and maximize return on investment through continuous analysis of marketing metrics and customer behavior.
- Collaborate with product, analytics, content, and technology teams to improve conversion funnels, landing pages, and user acquisition experiences.
- Monitor campaign performance using analytics platforms, generate actionable insights, and recommend optimization strategies to improve customer acquisition efficiency.
- Identify emerging digital marketing trends, advertising technologies,



and audience targeting opportunities to strengthen competitive positioning.
- Coordinate with external agencies, media partners, and platform vendors to ensure successful campaign execution and achievement of acquisition objectives.
- Conduct A/B testing, audience segmentation, and conversion rate optimization initiatives to improve campaign effectiveness and reduce acquisition costs.
- Prepare performance reports, present campaign insights to senior management, and ensure compliance with digital marketing regulations, privacy standards, and organizational objectives.

📌 Digital Acquisition Manager (Bengaluru)
🏢 Palette Hire
📍 Bengaluru