Please DO NOT apply if you have never managed Meta Ads for healthcare clients.
This role is exclusively for professionals who have hands-on experience generating patient leads through Facebook and Instagram Ads
.
We are looking for candidates who have managed campaigns for:
- Multi-speciality Hospitals
- Mental Health Clinics
- Psychiatry & Psychology Practices
- Cosmetic & Aesthetic Clinics
- Plastic Surgery Clinics
- IVF & Fertility Centres
- Dental Clinics
- Orthopaedic & Spine Surgeons
- Bariatric Surgery
- Hair Transplant Clinics
- Dermatology Clinics
- Eye Hospitals
- Wellness & Preventive Healthcare Brands
Your Responsibilities
- Plan, launch and optimize Meta Ads campaigns for healthcare clients.
- Generate high-quality patient enquiries while maintaining target CPL.
- Build lead generation and WhatsApp campaigns.
- Create audience targeting, retargeting and lookalike audiences.
- Coordinate with the creative team to develop high-converting ad creatives.
- Review landing pages and suggest CRO improvements.
- Monitor campaigns daily and optimize based on performance.
- Prepare weekly reports with insights and next-step recommendations.
- Stay updated with the latest Meta Ads features, AI tools and healthcare advertising policies.
Skills Required
- Proven experience with Meta Ads for healthcare brands.
- Robust understanding of patient acquisition funnels.
- Experience with Meta Pixel, Conversion API and event tracking.
- Knowledge of WhatsApp lead campaigns and Instant Forms.
- Ability to analyse campaign performance and scale winning campaigns.
- Strong communication and reporting skills.
- Daily use of AI tools such as ChatGPT, Claude or Gemini for campaign planning and optimization.