Direct Marketing
Department
Direct Marketing (ABCD)
Reporting To
(Title)
Zonal Manager –Direct Marketing (ABCD)
Superior’s Superior
(Title)
Head – Direct Marketing
Unit
Birla Sun Life Insurance Company Ltd
Location
Zone
Business
Life Insurance
- Desired Candidate Profile and Experience
- Experience in Bancassurance sales (Life Insurance)/open market experience
- Team Handling Experience is mandatory
- Hands on experience in generating business through Partnerships/Self Sourcing/Referrals
- Robust understanding of customer profile
- Generate insurance leads through referrals, branch walk?ins, customer data mining
- Job Purpose
Drive business and achieve targets through allocated region/area. Work towards increasing the overall sales productivity of the team by facilitating & handholding the team in various types of customer acquisition & servicing activities. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.
- Dimensions
What are the areas (in quantitative terms)
the job has an impact on?
Dimension
Remarks
Manpower (Nos.)
Direct: 5-6
Indirect: ~35-45
AP Targets
NOP Targets
Leads
- Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?
Key Challenges for the role –
The most critical part is grooming the sales force to be able to close the leads / prospects successfully. Help the Team to identity new customers (new to life insurance).
- Principal Accountabilities
Accountability
Supporting Actions
Ensure achievement of Targets
- Continuous interaction with the Sales managers.
- Regular reviews to monitor productivity levels.
- Ensuring awareness and participation in all the R&R; activities run by the organisation.
- Converting the key prospects into customers.
Ensure smooth function of the sales and other processes in order to maximise business potential.
- Communi
📌 Regional Sales Manager (Delhi)
🏢 Aditya Birla Capital
📍 Delhi
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