Manager – Media & Consumer Engagement
Purpose of the Role
The Manager – Media & Consumer Engagement is responsible for driving adidas India's consumer engagement strategy across paid media and owned consumer channels. The role leads the planning and optimization of brand media investments while strengthening consumer relationships through CRM, adiClub Membership, and personalized engagement.

Working across Brand Communications, Sports Marketing, Retail, eCommerce, Digital, Analytics and Global teams, this role ensures every consumer touchpoint is connected, measurable and contributes to long-term brand equity and business growth.

Key Responsibilities
Media Strategy & Effectiveness
- Develop integrated media strategies across top and mid-funnel campaigns aligned with brand and business priorities.
- Partner with media agencies to define audience strategy, channel mix, budget allocation and campaign phasing across the annual marketing calendar.
- Drive media planning excellence by ensuring campaigns are insight-led, audience-first and optimized for effectiveness.




- Monitor campaign performance, evaluate media effectiveness and recommend optimizations to improve future investment decisions.
- Champion a data-led approach to media planning by translating campaign learnings into actionable recommendations.
- Identify recent media opportunities, platforms and consumer trends to drive innovation and maximize brand impact.
- Support annual media planning, forecasting and budget management in collaboration with Brand Communications leadership.

CRM & Consumer Lifecycle Management
- Own the CRM strategy and execution across Email, Push Notifications, SMS and other owned communication channels.
- Drive the growth, engagement and retention of the adiClub Membership programme through personalized consumer journeys.
- Develop lifecycle communication strategies that improve consumer acquisition, activation, engagement, loyalty and repeat purchase.
- Integrate CRM initiatives with t

📌 Manager Media (Gurugram)
🏢 Adidas
📍 Gurugram