1) Job Purpose

The role will lead the transformation of customer engagement and commercial operations for the Extrusion business by institutionalizing CRM as the core platform for all presales, sales, and postsales processes

This role will own and continuously refine CRM processes for the Extrusion business, ensuring accurate configuration of the complete product ecosystem including alloys, tempers, die and tooling libraries, fabrication and finishing operations, and operational constraints such as minimum order quantities, run efficiencies, and lead times. The position is responsible for disciplined quote creation for standard and custom profiles, managing pricing approvals, and enforcing structured contract and agreement tracking within CRM.

The individual will champion customercentric ways of working, delivering improved responsiveness, higher predictability in order execution, and enhanced customer experience metrics such as NPS and service SLAs. Responsibilities include integrating ICERTIS Contract Lifecycle Management with CRM, enabling B2B commerce channels,



and driving analytics for forecast accuracy, pricing discipline, and delivery performance for Extrusion business. Success will be measured by sustained CRM adoption, improved sales productivity, and creation of a scalable, transparent, digitallydriven commercial engine for Extrusion.

4) Key Result Areas/Accountabilities:

Key Result Areas/Accountabilities

Supporting Actions

CRM led Strategy and Transformation for Extrusion Business
- Ensure Salesforce is the single source of truth for all commercial data and workflows
- Own and execute CRM led business transformation agenda across EXTRUSIONS
- Strategy to Execution custom module for Hindalco to be detailed well for PB integration with day to day sales targets and operating targets integrated with sales activities during the year
- Ensure CRM SF is the backbone and single source of truth for EXTRUSIONS sales and marketing teams more like a a daily op

📌 Dy Lead CRM Extrusions (Mumbai)
🏢 Aditya Birla Insulators
📍 Mumbai