We’re looking for a smart, curious, and driven fresher to join our fast-growing performance marketing team as a Retention & Tools Marketing Associate. This role is for someone who wants to dive into the real trenches of modern digital marketing — *less theory, more doing*. You’ll work hands-on with emerging tools, email and WhatsApp marketing platforms, and retention workflows that power D2C growth today.

You’ll work alongside high-performance marketers and get end-to-end exposure on how leading D2C brands are built, retained, and scaled.

What You'll Do
- Set up and manage email and WhatsApp flows across various tools (like Klaviyo, Mailmodo, Interakt, etc.)
- Explore, onboard, and compare new marketing tools to find the best fit for a campaign or brand
- Work closely with the creative, media buying, and client teams to deliver retention-focused performance
- Assist in data extraction, campaign setup, and audience segmentation
- Continuously monitor retention campaigns and optimize for better open rates, CTRs, and conversions




- Create mini reports and suggest tactical improvements from day one

You’ll Thrive Here If You
- Are curious about *how D2C brands grow, retain and communicate with their users*
- Want to build real retention-first skills in marketing, not just run ads
- Enjoy tinkering with new tools and figuring out how to get the most out of them
- Can pick up new systems and software quickly (with minimal handholding)
- Are a self-starter who learns by doing and adapts rapid in a startup-like setup

Tools You Might Work With

Mailmodo, Klaviyo, Google Sheets, Interakt, Loops, Notion, Zapier, Typeform, WhatsApp Broadcast Tools, Web analytics dashboards, and more (we’ll onboard you fast).

What You’ll Learn
- End-to-end retention marketing in the D2C space
- How to work in an *agile, creative-first marketing team*
- Tactical know-how on lifecycle marketing, tool stacking, and retention strategy
- Critical thinking around *why* a campaign worked (or didn’t)

📌 Digital Marketing (Coimbatore)
🏢 Kalaiworks
📍 Coimbatore