Senior Content Writer & Strategist

We are seeking a highly creative and strategic Senior Content Writer & Strategist with a primary focus on driving organic growth and building EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). The ideal candidate will possess a unique blend of strategic thinking for short and long form content and a natural flair for creating engaging, Gen Z-resonant messaging for social media. Your core mission will be to plan and execute our comprehensive content strategy, with a strong emphasis on pillar pages, blogs, and social media platforms (primarily Instagram, Facebook, YouTube and LinkedIn). You will be responsible for creating content that resonates with our diverse audience- aspiring students, their parents, and career switchers- while ensuring a cohesive brand message across all channels.

Department: Marketing

Location: Frankfinn HO new office, Sector 18, Gurugram, Haryana, India

Roles & Responsibilities
- Topic Cluster Strategy & SEO: Implement Topic Cluster Strategy: Research, plan, and create high-quality,



long-form pillar pages (2,000+ words) and supporting blog posts to establish Frankfinn as an authority in the Aviation, Hospitality, Travel and Customer Service industry, building topical authority in these industries.
- Optimize for Search: Conduct keyword research and implement a cohesive SEO strategy across all content. Optimize headlines, meta descriptions, video tags (platform based), and internal linking strategy to maximize visibility and Build Topical Authority.
- Produce Social-First Content & Scriptwriting: Video Scripts: Write compelling scripts with strong hooks and narratives for short-form Reels (for meta ads and organic posting) and long-form videos for YouTube while adapting and incorporating the latest trends.
- Copywriting: Develop engaging social media posts and creative copy for static/energetic ads and stories/posts that resonate with a Gen Z audience.
- Interactive Content: Create polls,

📌 Senior Content Writer (Gurugram)
🏢 frankfinn
📍 Gurugram