What's the Role We're looking for a driven Performance Marketing Specialist who enjoys owning outcomes and scaling what works. You'll take charge of our retail growth engine - running paid acquisition, optimizing landing pages, and building lifecycle journeys that convert and retain users. You'll own the full funnel end-to-end - from driving traffic to activating and engaging users.

What You'll Be Doing
- Own and execute paid campaigns across Google, Meta, LinkedIn, and relevant programmatic channels.
- Build and continuously optimize landing pages through A/B testing, in collaboration with design and engineering, tailored to different personas and intent stages.
- Set up and manage lifecycle and lead nurture journeys, from lead capture to user activation.
- Maintain a robust attribution stack - ensuring clean UTM tracking, managing GA4 and pixel events, and reporting on CAC and LTV by channel.
- Track and report weekly on key metrics including spend, CAC, conversion rates, and overall funnel velocity.
- Experiment with and scale emerging acquisition channels such as short-form video,



influencers, and community-led growth.

Requirements
- 4-7 years of hands-on performance marketing experience in fintech, wealth-tech, broking, real estate or other high-consideration D2C categories.
- Proven ownership of 1Cr+ annual paid ad budgets, with transparent accountability for CAC/ROAS - not just campaign support.
- Strong execution experience across Google Ads, Meta Ads Manager, and at least one of LinkedIn Ads or programmatic channels.
- High analytical rigor - comfortable with GA4, event tracking, UTM structures, and working with spreadsheets and basic SQL.
- Experience driving landing page conversion rate optimisation using tools like Unbounce, Webflow, Instapage, or custom setups.
- Working knowledge of email and lifecycle marketing platforms.

Job Type: Full time

Location: Karnataka, India

Disclaimer : This job posting has been aggregated from external source. Role details,

📌 Performance Marketing Specialist (Bengaluru)
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