Brand Marketing ManagerAbout FOY

FOY is a hyper-personalised beauty platform that's redefining how consumers discover, experience, and shop for beauty. Through AI-powered recommendations, expert-led content, and curated global beauty brands, we're building a smarter, more engaging beauty ecosystem.

We're looking for a Brand Marketing Manager with agency experience who can build impactful campaigns, drive brand love, and execute high-quality marketing initiatives across digital and offline channels.

Role Overview

The Brand Marketing Manager will lead brand strategy and campaign execution for FOY, ensuring a consistent and compelling brand presence across every customer touchpoint. This role requires someone who has worked in a leading creative, branding, digital, or integrated marketing agency and understands how to translate business objectives into memorable campaigns.

You will collaborate closely with the Content, Social Media, Performance Marketing, Influencer Marketing, Design, Product, and Business teams to drive brand awareness, engagement, and growth.

Key Responsibilities




- Develop and execute integrated brand marketing campaigns aligned with business goals.
- Own the end-to-end campaign lifecycle—from ideation and briefing to execution, launch, and performance analysis.
- Build and strengthen FOY's brand positioning, messaging, tone of voice, and visual consistency.
- Create strategic creative briefs for design, content, video, influencer, and performance marketing teams.
- Work closely with internal teams and external agencies, creators, photographers, production houses, and freelancers.
- Lead campaign planning for product launches, seasonal campaigns, recent brand partnerships, and promotional events.
- Identify consumer insights, beauty trends, and market opportunities to shape brand communication.
- Ensure consistency across all digital and offline marketing touchpoints.
- Partner with the Influencer Marketing team to develop integrated creator-led c

📌 Brand Marketing Executive (Jogeshwari West)
🏢 Foyforyou
📍 Jogeshwari West