About the role

We're looking for Visual Designers who can own brand identity at scale. Cars24's brand lives across performance marketing, product, social, video, and offline- and we need designers who can grow our existing guidelines into a living, breathing system while using AI to multiply output across the entire organization.

What you'll do
- Build and evolve brand identity: visual language, typography systems, color, and campaign craft
- Own and maintain illustration-
define the illustration style, keep it consistent across product and marketing, and grow it as a core part of the brand system
- Grow and enforce our brand guidelines-turning them from static documents into scalable, machine-readable systems that marketing and product teams can actually use
- Create high-performing creative for Meta, Google, and other performance channels, including Hinglish-first work for Tier 2–3 audiences
- Partner with AI at every stage: image generation (Higgsfield, GPT Image, and beyond), prompt-driven creative production, and workflow automation that lets one designer do the work of five




- Build motion-ready assets -
Rive and Framer knowledge is a must -
so your identity work moves, responds, and ships across surfaces
- Collaborate across marketing design and product design, making the brand feel like one voice everywhere

What we're looking for
- 3+ years in brand/visual design with a portfolio that shows range: identity systems, campaign work, and craft under constraints
- Exceptional typography, layout, and color sensibility- taste is non-negotiable
- Rive, Framer, and Figma (with design-system context) are a must
— any other tools are add-ons
- Solid illustration skills — you can create, direct, and maintain a consistent illustration language
- Proven GenAI expertise: you use Claude, GPT, Codex, Higgsfield, and image-generation tools daily, and you build repeatable workflows, not one-off outputs
- Experience creating or extending brand guidelines for a multi-channel

📌 Visual Designer (Gurugram)
🏢 Cars24
📍 Gurugram