This role is for one of the Weekday's clients
Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)
Min Experience: 2+ years

Location: Noida, Uttar Pradesh, India, NCR

JobType: full-time

We are looking for a results-oriented
Performance Marketing Manager
to lead and optimize data-driven digital marketing campaigns across multiple online channels. The ideal candidate should have strong expertise in
Performance Marketing
, with a proven track record of planning, executing, and scaling campaigns that drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams including creative, content, product, and analytics to develop high-performing campaigns while maximizing return on ad spend (ROAS).

This role is ideal for professionals who thrive in a fast-paced environment, enjoy analyzing campaign performance, and continuously experiment with recent growth strategies to improve marketing effectiveness.

Requirements
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across multiple digital channels




- Develop acquisition strategies focused on increasing qualified leads, customer conversions, and revenue
- Monitor campaign performance using key metrics such as CTR, CPC, CPA, CAC, ROAS, and conversion rates
- Analyze marketing data to identify trends, opportunities, and areas for optimization
- Conduct A/B testing on creatives, landing pages, audience segments, and campaign structures to improve performance
- Collaborate with design and content teams to create compelling advertising creatives and messaging
- Manage campaign budgets efficiently while ensuring optimal allocation across channels
- Prepare detailed performance reports and present actionable insights to stakeholders
- Stay updated with industry trends, platform updates, and emerging digital marketing practices
- Work closely with product, sales, and business teams to align marketing initiatives with organizational goals
- Build aud

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