Manager, Digital Content & Cultural Marketing

IBTIDA – Ek Mehfil

Location:
Delhi NCR | Sultanpur

Employment Type:
Full time

Reporting To:
Founder

Experience:
3–6 years

About IBTIDA

IBTIDA – Ek Mehfil creates immersive cultural experiences rooted in music, heritage, storytelling, art, design and hospitality.

Our digital presence is an extension of every experience we create. Each campaign, reel, story, photograph and communication should reflect the emotion, cultural depth and visual language of IBTIDA.

We are looking for a
Manager, Digital Content & Cultural Marketing
who can lead our social media strategy, content planning, campaign execution, digital growth and event-led marketing.

Role Overview

The role requires someone who understands culture, premium hospitality, fashion, art, entertainment and experience-led brands. You should be able to translate IBTIDA’s events, artists and philosophy into relevant, engaging and commercially effective digital campaigns.

Key ResponsibilitiesSocial Media Strategy and Planning
- Develop monthly,



quarterly and event-specific social media strategies.
- Plan campaigns across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Build campaign phases covering teasers, reveals, ticket launches, early-bird communication, event-day coverage and post-event storytelling.
- Create structured content calendars with timelines, formats, ownership and approval requirements.
- Align social media activity with ticketing, partnerships, sponsorships and overall business goals.
- Identify audience, platform, cultural and lifestyle trends relevant to IBTIDA.

Content Direction and Storytelling
- Develop campaign ideas, content themes, narratives, hooks and storytelling formats.
- Translate the Founder’s vision into clear campaign and content plans.
- Direct reels, stories, carousels, artist-led videos, event films, interviews and brand communication.
- Create briefs for designers, photographers, videographers, editors

📌 Social Media, Content (New Delhi)
🏢 IBTIDA- Ek Mehfil
📍 New Delhi