123Greetings.com is one of the world's largest free ecard platforms, founded in 1997 and serving millions of users across the globe. With a library of over 30,000 cards spanning more than 3,000 categories — from birthdays and anniversaries to seasonal celebrations and everyday moments of connection — the platform exists to help people express what they feel, when it matters most.
At the heart of 123Greetings is a belief that human relationships deserve to be celebrated, nurtured, and remembered. Our primary audience is adults in the United States who value meaningful, heartfelt communication. Through our web platform, mobile site, iOS and Android apps, and a growing newsletter and content ecosystem, we reach people at the moments they most want to connect.
The Content Strategist role sits within the Chief Editor's Office and is central to our mission of making 123Greetings not just a card-sending platform, but a daily emotional companion for our readers.
Role Summary
The Content Strategist is responsible for planning, organizing, scheduling, and coordinating the complete editorial ecosystem of 123Greetings. This role ensures that every newsletter edition is published on time, aligns with our editorial philosophy, and contributes to building a meaningful daily ritual for our readers.
The Content Strategist owns end-to-end execution — from editorial calendar management and contributor coordination to quality assurance and performance reporting — while the Chief Editor retains ownership of vision, quality standards, and editorial direction.