2 years of experience in content research, market analysis, or a related role.
Job Description
About Axis My India
Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist.
Requirements
Roles and Responsibilities
- Conduct focused content research across multiple sectors by aggregating data from diverse sources, including media analysis, public opinion surveys, and digital platforms.
- Collate and synthesize research inputs to identify key trends, emerging needs, and opportunities relevant to the target audience across various sectors.
- Define and segment target user groups based on research-driven criteria to enhance content relevance and reach.
- Provide actionable solutions and strategic recommendations to content and marketing teams, using research findings to guide content selection and user engagement strategies.
- Assess the needs and interests of the target audience in different content areas, identify relevant information sources, and analyze data to ensure content aligns with local market preferences.
- Utilize internet search engines and digital publishing tools effectively for research and to stay updated on trending topics across
📌 Content Research Executive (Mumbai)
🏢 AXIS MY INDIA
📍 Mumbai
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