Adhere to call cycle plan achieve Portfolio sales and collection targets by maintaining relationship with channel partners in an assigned area (Territory) and effective communication of sales promotion activities to achieve set objectives and facilitate building solutions for IHBs using digital platform.
Job Context Major Challenges
The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing exceeding Customers expectations through service excellence. Align adopt a One UltraTech approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition.
The need to create optimum awareness and adoption for the current age product portfolio and digital services has become paramount looking at the shift from limited products to an array of products and services in a solution based mindset of UltraTech.
KRA (Accountabilities)
- Branding and Improving Brand Equity: Identify the locations for hoarding placement, wall paintings etc.
and timely distribution of the sales promotion material; Organize promotional activity as per the plan for Territory in order to drive positive brand equity index; Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customers.
- Business Development: Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers.
- Channel Management: Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place; Ensure that UBS outlets deal in all category of products; Identify channel partners for prospective UBS format and develop UBS stores; Monitor dealers / customers credit worthiness and alert management in case of any adverse developments; Adhere to call