Job Title: Copywriter

Location: Coimbatore

Salary: 3 to 4L per annum (negotiable)

About Us

We’re a performance-first marketing studio helping D2C brands scale through Meta ads, Google ads & email. We don’t chase likes—we chase ROAS. Every word, every scroll-stopper, every hook we write has one job: convert.

We’re looking for a Senior Copywriter who understands that *clever doesn’t always convert*—but clarity, research, and insight do. Someone who can write ad copies that feel native, not salesy. Who gets that “good copy” isn’t what *we* like—it’s what *sells* to the customer.

What You’ll Be Doing
- Write scroll-stopping, thumb-pausing copy for Meta ads (static, video, UGC, founder-led, carousels—you name it)
- Work closely with creative strategists and media buyers to understand campaign goals and customer behavior
- Steal like an artist: study the best ads, decode why they work, and remix it into fresh, original work
- Dive into product research, reviews, buyer journeys, and customer psychology
- Brainstorm and write hooks, angles, headlines,



CTAs that match D2C brand tone but drive performance
- Collaborate with designers, editors, and UGC creators to shape compelling storyboards and ad flows
- Craft high-converting email sequences and WhatsApp messages (automation + campaign
- Write website copy with clarity, structure, and user psychology in mind (home, PDP, landing, banners)
- Use AI tools (yes, ChatGPT included) as part of your toolbox—not your competitor

You’re a Fit If...
- You’re a writer, but you think like a salesperson
- You don’t just “walk in the customer’s shoes”—you slide into their socks, open their browser history, and figure out what makes them click
- You live on Ad Library, youtube shorts, and Instagram—not to scroll aimlessly, but to study what’s converting
- Know that copywriting is less about sounding smart and more about being understood
- Can instantly spot the difference between “copy that sounds valuable” vs. “copy that sells”
- Believ

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