This role will drive internal communications and employer branding initiatives, supporting the CEO Communication Office in building a robust, consistent, and engaging employee narrative. The role focuses on enhancing employee engagement, strengthening culture storytelling, and enabling employee advocacy aligned to Incture’s values and growth journey.
Key Responsibilities :
1. Internal Communication Execution
- Execute structured internal communication aligned to CEO messaging (emailers, Teams, leadership updates)
- Support planning and execution of CEO-led communication formats:
- Townhalls
- Employee updates
- Leadership messages
- Ensure consistency in tone, messaging, and frequency across internal channels
2. Employee Engagement & Culture Storytelling
- Partner with HR and leadership teams to drive communication around:
- People programs (R&R;)
- Values and culture initiatives
- Organizational milestones
- Develop and execute campaigns highlighting employee journeys and experiences
3. Employer Branding (Inside-Out)
- Build and manage employee storytelling pipelines (employees, alumni, leaders)
- Translate internal culture into content for external platforms (LinkedIn, careers page)
- Support talent branding initiatives (campus, diversity, women in tech)
4. Employee Advocacy Programs
- Design and execute structured employee advocacy initiatives
- Enable employees with content, toolkits, and storytelling formats
- Drive participation across key talent segments (Garudas, leaders, delivery teams)
5. Campaigns & Engagement Initiatives
- Execute internal campaigns such as:
- Incture Pulse: Team Spotlight
- Anniversary campaigns (20 years)
- Engagement-led initiatives across locations
- Drive engagement on Teams and internal platform