We are looking for a strategic and performance-focused Social Media Manager Paid Media to lead our paid social initiatives and contribute to overall marketing success. This role is ideal for an experienced digital marketer who can translate business goals into high-impact paid social campaigns and lead cross-functional collaboration to drive measurable results.
Level Experience Trainee Executive 0 2 yrs Sr. Executive Lead 2 5 yrs Manager Sr. Manager 5 8 yrs Head Director 8 13 yrs AVP VP 13+ yrs
ROLES RESPONSIBILITIES:
1. Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
2. Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
3. Team Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
4. Data-Driven Decision Making:
Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present explicit reports and strategic recommendations to senior leadership.
5. Creative Direction: Guide the development of compelling, on-brand ad creatives both visual and copy that engage and convert targeted audience segments.
6. Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
7. Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
8. Leadership Innovation: Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.
REQUIREMENTS:
1. 5+ years of experience in paid social media, with at least 2 years in a leadership or managerial role.
2. Strong expertise in campaign strategy, execution,