We are looking for a results-driven Performance Marketing & SEO Specialist with 3+ years of hands-on experience in digital marketing. The ideal candidate should have expertise in Meta Ads, Google Ads, SEO, Social Media Marketing, and Performance Marketing, with a robust focus on lead generation, brand growth, and ROI optimization.
The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels while improving the company's online presence and organic search rankings.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Conduct A/B testing for creatives, landing pages, and ad copies.
- Monitor campaign performance and optimize based on KPIs.
Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Improve website rankings and organic traffic.
- Conduct technical SEO audits and coordinate with the development team.
Social Media Marketing
- Develop and execute social media strategies across multiple platforms.
- Plan and manage content calendars.
- Coordinate with designers for creatives and marketing assets.
- Increase engagement, followers, and brand awareness.
Analytics & Reporting
- Track campaign performance using Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.
- Prepare weekly and monthly performance reports.
- Analyze user behavior and identify optimization opportunities.
Lead Generation
- Plan and execute lead generation campaigns.
- Optimize landing pages for higher conversion rates.
- Improve Cost Per Lead (CPL) and conversion metrics.
Content & Branding
- Collaborate with the content and design teams.
- Optimize website content for SEO.
- Support branding and promotional campaigns.