KEY RESPONSIBILITIES
Drive Consumptions:
- Preparing monthly Trading Density (TD) report for brands, category performance.
- Analysing the TD report closely with brands and obtaining insights on “What worked and What did not”.
- Category performance should be track for growth within the brand, within the category and of the unit over the period.
- Business Review Meetings (BRMs) with brand personnel including store, area/regional team in coordination with mall marketing and leasing teams to achieve budgeted sales numbers.
- Circulating and following up on BRM minutes of meeting to ensure tracking and closure on actionable points within the agreed timelines.
Competition Mapping and Analysis:
- Tracking and analysing competition/stand-alone brand vis-à-vis Inorbit store performance.
- Comparing store look and feel, stock availability, staff involvement and store practises between competition mall/standalone to identify gaps ensuring corrective actions are taken within the agreed timelines.
Retail Store Audit
Business aspect:
- Store footfall, its growth & trends,
Store/Mall footfall and conversion ratio and compare with similar category and zone ratio.
- Stock turnover ratio: Sales to total value of stock and compare with category average. Freshness of stock.
- Average bill value and its comparison with the category average.
- Online and offline sale.
Customer Experience aspect:
- Store hygiene & cleanliness. Airconditioning & Lighting.
- Merchandize presentation, stacking and ease of browsing.
- Trial room management.
- Average billing time per customer.
- Customers feedback mechanism and grievance handling.
- Approachable, Presentable and trained staff.
- Fire safety related measures.
Retailer Engagement
- Conducting Retail Awards on an annual basis to reward the Mall’s best retailers in terms of sales, operations, marketing co-ordination and safety.
- Planning felicitation and celebration for stores crossing different milestones such as highes
📌 Assistant Manager (Bengaluru)
🏢 K Raheja Corp
📍 Bengaluru
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