Role & responsibilities
- Plan, execute, and monitor marketing campaigns across digital and offline channels.
- Develop and implement marketing strategies to enhance brand visibility and customer engagement.
- Manage the company's social media presence, ensuring consistent brand communication across platforms.
- Stay updated on social media trends, platform algorithms, and emerging marketing opportunities.
- Work closely with the design and content teams to create engaging marketing collateral and campaigns.
- Track campaign performance using relevant analytics tools and recommend improvements based on insights.
- Coordinate with external agencies, influencers, vendors, and partners for campaign execution.
- Maintain brand consistency across all customer touchpoints.
- Manage marketing calendars and ensure timely execution of campaigns.
Preferred candidate profile
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 45 years of experience in Marketing, Brand Management, or Digital Marketing.
- Strong understanding of social media marketing, branding, and content strategy.
- Excellent written and verbal communication skills.
- Creative mindset with a good eye for design and aesthetics.
- Ability to manage multiple projects and work independently.
- Solid analytical and problem-solving skills.
- Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, or similar marketing tools is preferred.