This role focuses on the end-to-end execution of influencer campaigns, nurturing creator partnerships, and driving affiliate program performance. The ideal candidate will be detail-oriented, analytical, and passionate about leveraging influencer-led strategies to drive traffic, sales, and brand engagement.
Key Responsibilities :
Influencer Outreach and Relationship Management:
Identify and build relationships with micro and macro influencers across beauty, fashion, and lifestyle segments.
Negotiate collaborations, affiliate deals, and promotional activities with influencers.
Ensure influencers adhere to Nykaa’s brand guidelines and campaign objectives.
Campaign Execution:
Plan and execute affiliate-driven campaigns to drive traffic, sales, and customer acquisition.
Track campaign progress, providing regular updates to stakeholders on performance metrics and insights.
Performance Analysis:
Analyze data from affiliate and influencer campaigns to measure effectiveness.
Identify areas of improvement and suggest strategies to optimize campaigns.
Collaboration and Coordination:
Work closely with the marketing, content, and e-commerce teams to ensure seamless execution of campaigns.
Coordinate with tech teams for affiliate platform management and issue resolution.
Market Research:
Stay updated on industry trends, competitors’ affiliate programs, and emerging influencer opportunities.
Knowledge and Skill / Qualification Requirements :
1–4 years of experience in influencer marketing, or digital marketing.
Understanding of affiliate marketing tools, platforms, and performance metrics.
Excellent communication and negotiation skills.
Data-driven mindset with the ability to interpret analytics.
Passion for beauty, fashion, and lifestyle content is a plus.