Job Description: Senior Manager, Digital Marketing (Performance Marketing)

Role Purpose

Own and scale performance marketing across both the campuses - planning, executing, and optimizing paid media.

Key Responsibilities

Performance Marketing Ownership

Own end-to-end paid media strategy and execution across Meta, Google Search, Google Display/ PMax, and YouTube Shorts for both campuses.
Plan and manage paid media budgets against enquiry and admission targets; reallocate spend across channels and campuses based on performance.
Run full-funnel campaigns from awareness through enquiry generation, applying audience, creative, and bidding strategy suited to a high-consideration, high-value purchase cycle.
Lead always-on A/B testing across creative, copy, audiences, and landing pages; scale winning variants rapidly.
Own conversion tracking architecture: GA4, Google Tag Manager, Meta Conversions API, and CRM-linked attribution.

Organic Social Media Management

Own day-to-day publishing across Instagram, Facebook, and YouTube Shorts in line with the published content calendar.




Own organic growth targets across all platforms: follower growth, likes, comments, shares, and saves, by campus.
Manage community engagement: respond to comments and DMs in brand voice, within defined turnaround times.
Track organic post-level performance weekly and feed learnings into paid creative and audience decisions.
Coordinate organic posting cadence with paid amplification so top-performing organic content is boosted promptly.

Agency & Stakeholder Management

Coordinate with the content team to translate the published content calendar into paid distribution plans.
Coordinate with the asset production team to brief, review, and approve performance-ready creative variants (static, video, YouTube Shorts).
Coordinate with the developer agency on landing page builds, tracking pixel implementation, and conversion rate optimization (CRO).
Coordinate with the ERP team on lead funnel management a

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