Position Title: Group Product Manager

Educational Qualification - Pharmacy or science background (preferably with an MBA degree)

Experience - 5 to 10 years of experience

Reports To : Marketing Head

Position Summary:

Accountability:

· To ensure that each brand handled is self-sustaining and contributes to the overall objective of the company in terms of market share and profits.

Level of responsibility
· High

Scope:
· Area covered - Pan India
· Marketing activities & inputs planning (collaboration along with seniors)
· New marketing activities (collaboration along with seniors)
· New product launch (collaboration along with seniors)
· Marketing communication (collaboration along with seniors)

Decisions referred to higher authority:

· Brand Plan preparation and overall strategy preparation
· CME/Symposia Planning
· Budgetary control and Brand related decisions like alteration of Pricing, and Trade Bonus
· Alteration of TPs/MRPs and profitability decisions for brands

KEY RESULT AREAS:

· Managing & handling the brands assigned




· Formulate and coordinate marketing activities to promote key brands
· Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives & market characteristics.
· Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management.
· Accountable for launch of current products
· Market share objective of the brand
· Internal Achievement of Targets
· Timely activities to achieve target objectives
· Gathering customer insights and customer relationship

Assessment and Planning of Work
· 75% of the work is Individual driven in the area of data analysis and planning of promo inputs
· 25% of the work is division related, therapy related and sales related

Problems/ Key Features
· Timely delivery of the inputs so the implementation can be successful
· Convincing the internal customers for right implementation & execution of the planned activities

📌 Group Product Manager (Mumbai)
🏢 Zydus Group
📍 Mumbai