Role Overview:

We're looking for a Content Lead who has operated at a larger scale — someone from a company doing ₹100Cr+ a month — and knows what it means to produce content at machine-gun volume in a performance marketing environment.
This is not a brand storytelling role. This is a performance content role. You will own the creative output that feeds our paid media engine.

Key Responsibilities:

End-to-end content production for Meta, YouTube, - scripts, briefs, hooks, CTAs
Building and running a high-velocity content system
Working directly embedded with the performance/growth team — you ship content, they test it, you iterate fast based on data
Managing and briefing UGC creators, video editors, and freelancers to maintain volume without dropping quality
Developing a swipe file and winning formula library — knowing what hooks work, what angles are dead, and why
Owning the creative testing roadmap — new formats, new angles, new audiences, in sync with media buyers

Requirements:

2-4 years in performance content / growth creative roles
Prior company scale:



₹100Cr+/month revenue (consumer app, D2C, fintech, edtech — any high-spend vertical)
Proven track record of high-volume output — can show you shipped 50–200 creatives/month
Direct collaboration experience with media buyers or growth managers — not just handing off assets
Strong instinct for mass-market Indian audiences — Tier 2 sensibility, not metro bubble thinking
Experience in social/entertainment apps, dating, gaming, or any app with a similar emotional hook
The FRND team operates six days a week, with the 1st and 3rd Saturdays of each month as working days.

About FRND

FRND is redefining the way people connect by building a social platform that’s not just engaging but also secure, inclusive, and fun. ? We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.

Why FRND?

? Impact at Scale: Be part of the next big wave in social connection, shaping

📌 Content Strategist (Bengaluru)
🏢 FRND
📍 Bengaluru